Ecommerce websites are ‘a dime a dozen’ as the saying goes, and it can be difficult to attract customers to yours – much less encourage them to buy something and close a sale. But it can be done with the right know-how and information. Are you thinking of how you can increase sales and conversions for your ecommerce website? Here’s how to create a more trustworthy and effective ecommerce site.

Focus on the right call to action

Whatever kind of product or service you are selling – whether you are involved in trade as an electrician or whether you sell home-made food – it’s essential that you have a clear call to action. If you think an email form is enough, think again. You need something more substantial, and this is where a clear and easily-seen live call button comes in. Your call buttons should be strategically placed – in chat pop-ups, on the header, and so on. You can also have a ‘free or quick quote’ option, which can be especially useful if you’re in a trade. Offer visitors several ways to contact you. Make it as easy as possible for visitors to get in touch with a simple click.

Make full use of reviews and testimonials

Word-of-mouth is relevant, even in this day and age. You never know who will end up referring your products to friends, family, and colleagues. And to enhance your visitors’ impression of your offerings, make full use of reviews and testimonials. There are many customers who are more than willing to provide you with feedback and reviews, so encourage this by creating a review or feedback page. You can always select which reviews or testimonials to publish, especially when it comes to different aspects such as customer support, shipping costs and delivery times, and product quality. Not only will this give visitors a better impression and better information about what you are offering – it will also work great for promoting your social media presence.

Have a better checkout process

Of course, your checkout process counts for a lot, too, as specialists in web design like affirm. One of the biggest pet peeves of an online shopper is to have an extensive checkout process where they have to fill in a lot of forms and set up an account before they can purchase. What you should do is offer both a ‘guest checkout’ and a ‘member login’ so that you can allow users to have a faster and more convenient checkout process. Even if you don’t add a new member to your database, you have still made a sale.

It’s also a given to offer different payment options, including PayPal. With PayPal, your customers have the added convenience of not having to fill in their credit card info any longer – it’s all filled in automatically.

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