Have you ever noticed advertisements on the search engines that appear alongside the results? These are a part of PPC advertising.

Pay-per-click or PPC is an online marketing/advertising model where it provides a feature to the advertisers to showcase ads for their goods and/or services they aim to deliver. When people search for a query online, relevant ads appear alongside the search results which might provide the solution to the customer’s query. When s/he clicks on the ad, the advertisers are hence charged. Therefore, the name derived as pay-per-click. Sometimes it is also referred to as keyword advertising.

How Does it Work?

For the ads to showcase alongside the SERP or Search Engine Results Page, advertisers cannot just pay much to ensure that these ads appear more frequently than that of the competitors’. Instead, there is an Ad auction which refers to the subject of an ad. Ad auction is simply an automated process that Google and major search engines take care of, in order to examine the relevance and validity of ads that showcase on their SERPs.

Pay-Per-Click Advertising: Keywords

As the name suggests, Ad auction is simply a bidding system which means that advertisers need to bid on the words or terms they want to be viral, or display in their ads. These words are referred to as keywords.

For instance, let’s say your business specializes in diamonds. If a user wants to trade in a diamond ring, bracelet, necklace, or engagement diamond ring, the advertiser must enter the keyword as “diamond jewelry” into a search engine so that they can find retailers who can offer these items.

When the user/customer types the query into the search engine, the automated process of Google or any search engine processes the complex algorithmic calculations that the Ad Auction was based on. This, therefore, identifies which ads should be showcased, in which specific order and by which advertiser, on the Search Engine Results Page or SERP.

Now it is quite difficult to keep a track on various advertisement posts which have been showcased on numerous Search Engine Results Pages or SERPs, the traffic to monitor and countless procedures to look after. In order to make it easy, PPC services provided by SEO Houston is an ideal choice. Not only PPC, but various optimization services like SEO and SMO are also looked after at an affordable price. So, what are you waiting for?